Saturday, February 4, 2017

How to be a Promoter in Cockfighting?


In a any business world today, marketing and promotion are the vital aspects in spreading the concept of every business either in the internet or traditional ways. Business-minded entrepreneurs are moving their butts to create things that dictate to their likings and more than that, the new innovations always the focus of every organization to eliminate failures.

Moreover, in cockfighting industry promotion too, is very important to gain followers and instil trust to every breeders and cockers. Usually, promoters of this kind of trade had experienced difficulties in organizing such events. It’s not easy but it can develop into an enterprising world wherein the gamefowl industry could be your own shell for resources.

According to some promoters, organizing a derby is an easy task. It doesn't mean that if you have a bunch of money, you can do it already. There are many things you should consider before you can proceed to your plan.

First and foremost, is that you know what you are doing and the goals that come with it. Secondly, you are trusted by the industry and your integrity speaks with your personality. Other criteria are: they are accepting all the invitations that they are receiving from other promoters. It means that they are investing their money, time and effort. So, next time, they can also invite the people who invited them. It is just a matter of give and take or give and you shall receive. This is their way to become familiar to many cockfighters. Lastly, you need to be friendly if you want to widen your network and influence. So, you must use your PR skills to get the favor of everyone. You need to act like a politician and an admirer who really knows how to court their prospect. But you need to be an honest at all time to build your integrity as a promoter.

With your own resources you can start planning for the cock derby in advance. Laying your knowledge to the different facets of cockfighting and finding ways to move upward with your enthusiasm. It is not necessary that you have a cockpit before you can conduct a derby. Just look for a cockpit that willing to give a schedule for your derby. Talk to the cockpit manager and ask about the details regarding their requirements and rules and regulations.


But always remember that before you close the deal make sure that you have already a concrete plan to your derby. You can devise the actual setting that you think is right for your goals. Like, is it a stag derby, fastest kill, or new style? How much is the pot money, minimum bet and of course the prizes? It is better if it is affordable? So, many cockers can join to your derby. Make sure also that the prize is guaranteed.

Utilize your knowledge in marketing and promotion to gather enough cockers to know the derby. If possible, find a sponsor to help you out with your expenses and prizes. There are many companies out there who are willing to give sponsorship for a derby. Just send them your proposal and state what will be their benefits if they tie-up with you. Do also some gimmicks to get the attentions of your the attendees. Hire movie personalities if you can, organize a beauty contest or singing contest, or a show related to cockfighting.

The last thing you need to do is you should focus on the operation-side and marketing strategy. Your team should be knowledgeable with the event and fully utilize their productivity. Invite cockers or people with influence that could create positive image to your derby and to yourself.




No comments:

Post a Comment