Nowadays, different companies have their own ways in reaching-out for their customers or clients. The marketing strategies that they apply in order to capture the locals and people around the world with ease are very normal. The very essence of entry names in all aspects of business-related establishments are clearly seen in the modern technology.
In cockfighting, entry name in joining a derby is a must to distinguish the owner or the team involved. Likewise, the opportunities to advertise the sponsor, company or the name of the owner’s farm itself. Moreover, cockers really wanted to be connected to the winning name by default. And, of course, the fame and the business endeavour related kind of influence and connection.
Integration with the sponsor name is the most common wherein recognizing their help to this trade. Without them, maybe we can’t join in a derby have a high pot money.
Some cockers joining a derby would use the name of their loved ones as entry name. There are different reasons why they’re doing this way. Sometimes, other cockers believed for the luck when doing so. Well, as always, using names that captures any cockers’ heart would advantageous to them. The entry name is a matter of personal choice for individual cocker.
The most common from breeders or cockers point-of-view is that advertising the products name could elevate the products into another dimension. Knowing the positive aspects of spreading the name of the products and services can be truly gain fame and revenues in the long run.
Advertised business products from suppliers could give sponsorship to cockers and breeders alike. Promotion is a way of life and every business needs to be pushed through the target market especially cockfighting. We knew for sure that this is the marketing strategy of every establishment that caters to chickens.
Remember the name “Thunderbird” - an entry is owned by a big company of gamefowl products. It is the entry name of Amado Araneta! Then, other entries are promoting a particular date of a derby. So, by doing this they are inviting the audience to join also to their derby. They encouraged target potential customers as easy as ABC.
Different entry name connotes different concepts of the gamefowl products that came along with it. But the thing is, it must be masculine in form and meaning (especially for the feeds and health of chickens) like Toro, Cobra, Lion, etc. While other cockers like to use the word like terminator, assassin and any other strong words. What would be your reaction if you hear that there is an entry has a name like this?
Therefore, luckily, cockers can really distinguish the entry names when joining a derby. An attention-catching name can give luck to your fighter chicken in return. It’s like a trademark of your endeavor in cockfighting and personality as well. Recognition for your entry as an owner can help uplift your self-esteem.